Ok, we might be a little biased when it comes to this, but if you’re looking for great design for marketing for your business, then there are some things to look out for when you’re finding a design agency. The first thing to do is find somebody with a wide skill base. Your agency should understand a range of marketing concepts (not just Print but Digital too) and should be able to offer a range of skills to get you what you want.
You should also check out their portfolio. It’s there for a reason! You should be looking for a range of different designs that have been used for different kinds of clients. It’s also important to remember that it’s a good sign if your designer is asking you lots of questions. This means they’re serious about producing quality work and getting it right. They need to understand your business fully if they are to provide you with the highest quality design products.
Finally, make sure your agency keeps in touch. If you haven’t worked with them before then it’s important that they remain in touch to let you know how things are going.
Advantages of choosing an Agency as apposed to a freelancer:
- Design agencies are professional and accountable for all their actions.
- Can handle larger numbers of projects/accounts and are exposed to a range of experience over time.
- Regular face to face meetings with your dedicated designer/developer are possible, subject to the location of the agency.
- It’s not just one person you rely on for the successful completion of your project.
- You benefit from a group of designers collaborating/sharing ideas, offering a broad range of outcomes.
- Usually able to offer business and marketing consultancy beyond design – sometimes online as well as offline.
